Tag Archives: transparency

The Next Largest Country!

Why do designers often say they want in interfaceless interface?  According to Logic of Transparent Immediacy, an interfaceless interface in one in which there is no recognizable electronic tools, no buttons, windows, scroll bars, or icons. The viewer instead will move through the space interacting more naturally as he or she would do as if they were out in the everyday world.   In a sense, this is more of a virtual reality where three-dimensional graphics help to make digital technology transparent. A transparent interface would erase itself, meaning the viewer is no longer aware of confronting a medium.  Instead the viewer stands in an direct, immediate relationship that connects to the contents of that medium.

Morning talk shows such as Good Morning America and the Today Show each provide links in their websites to social media such as twitter or Facebook. That immediate relationship to their customers on Facebook or whichever social media outlets provides an effective way for Good Morning America or the Today Show to directly connect with their viewers. It also provides another way for their viewers to connect to their show to show their support as fans, and to receive daily updates.

Facebook is still growing today and becoming increasingly popular. Facebook allows viral communication in many different forms which can boost your company’s appearance and relationships with customers.  As you saw in the video, if Myspace was a country, it would be the eighth largest in the world. Who knows how big of a country Facebook will become next year!